SDTS Members Are Lovers Not Fighters!

I received an interesting email today from Damian Ross, CEO of the Self Defense Company. It puts in perspective what it means to have the skills to defend yourself and the confidence that comes along with it.

Here is the text of the email:

Some people think you need to act like a jerk in order to be tough.

Nothing could be further from the truth. The tough guys I knew growing up were kind, kept to themselves and didn’t look for trouble. They were like a watch dog. Lovable, fun and caring, but when there was trouble they’d flip the switch and end it fast and quick.

The loud mouths and bullies weren’t tough guys or bad asses at all, they were a$$holes.

Someone who is tough takes the road less traveled. They face fear and step forward when fear wants them to step back. They fight through the pain and keep going. When it matters, tough will rise to the occasion and get the job done no matter what the cost.

It’s not easy being tough.

But being tough is not enough. The will to do whatever will only take you so far. To get the job done, you must have the tools to turn your iron will into results.

Did you know the vast majority of the people training in the SDTS Combatives program have something to lose? They have family, friends, something they value greater than themselves. Something they want to protect. They realize that the desire to protect is not enough. They want the right tools to turn their will into action and eventually success. That’s why they started training at

Dare I say the a lot of SDTS Legion members are lovers NOT fighters!

This is exactly what I always wanted. People who would rather have a good time but when pushed to their limit, would take a stand and end it. A Legion of tough guys (in the classic sense). It makes me weepy…

Happy Valentines Day.

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